eTextbook: Advertising and Integrated Brand Promotion, 9th Edition - 9780357721490 - Cengage
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Advertising and Integrated Brand Promotion: Close Scheinbaum, Angeline, O'Guinn, Thomas, Semenik, Richard J.: 9780357721407: : Books
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Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends
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